Munich La Roca Village

The Munich space in La Roca Village was a project created in total freedom. The owners of the brand allowed us to develop an idea as simple as it is hard-hitting. The idea was to stage the “rediscovery” of a brand with a long history, which has today become a revelation. We wanted this discovery to be like an archaeological find, unearthing something strange but recognisable which appears where it was least expected.