Aïta

The project commissioned by Aïta consisted of defining the new shop concept based on the repositioning of its brand.

Thus, we defined all the decorative and visual features, but above all we redesigned the symbolic features, which are the ones which change the way the brand is perceived and highlight its products.

The implementation plan through franchises and the brand’s own shops was drawn up in accordance with a style book which guided all actions.

This new concept has already been implemented at the shops in Madrid, Barcelona, Valencia and San Sebastian, as well as in airports and various shopping centres

Aita.es

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